Lily Stroud-Li-Rocchi
Sales Manager
Qualification | Certificate in Mortgage Advice and Practice 1, 2, 3
Lily started her career within property in 2014 at an estate agents, as a sales negotiator. This brought about a love for property and helping clients through the property process of buying and selling their homes.
Joining Commercial Trust in 2021 in her first mortgage advisor role, she went from Trainee Advisor up to Commercial and Buy to Let Sales Manager in 2024.
For Lily, the most important aspect of her role is building strong, lasting client relationships where she can be a port of knowledge and support through the customer journey.
Moving into Commercial and Development finance meant Lily now has a wide range of knowledge on all types of investment properties, whether it be buying a commercial unit or starting a development, she has dealt with all kinds of deals to help clients secure the finance they need.
"To lift the stress off of a client's shoulders is a great feeling, I always aim to help our clients however I can!"
Lily’s top tip
Being prepared! When you start thinking about your next property or project, being prepared early doors will mean your advisor has as much information as possible to refer to the lender.
For example, having a folder you can quickly access with some standard documents, such as last 3 months payslips and bank statements, or your last two years of tax returns for your business, means your advisor can get you a more accurate response from the lender, in a quicker timeframe.
If you’re looking to do a development, having your Costs of Works, Schedule of Works and Planning ready will mean we could get you Heads of Terms from our lenders same day!
If you’re unsure what you might need to prepare for a case, your advisor will always be happy to give you a list of documents to start gathering ready for your application.
Those that are prepared with these will typically see much quicker response times from lenders and underwriters, resulting in a quicker completion date.
Lily’s most memorable client case
One case in particular that stands out to Lily is a client who came to her with a portfolio of properties, some of which were in negative equity. The client felt stuck with the properties and current mortgages and couldn’t see a way to fix his portfolio. This was causing the client great personal stress and upset. Coupled with some background adverse he had been turned away from previous brokers.
Through looking at the whole portfolio rather than the individual properties, Lily was able to re-gear the loan to value across the portfolio, meaning none of the properties were left in negative equity and the loan to value was brought down to a healthy 75%.
She found a lender that can consider the adverse on the applicants file also, without having to go to a specialist lender with a higher rate meaning the client could still make significant returns on the rents.
Find out more about the products we broker
Buy to let mortgages
Buy or remortgage houses, flats, Houses of Multiple Occupation or holiday lets. You can invest in personal name or via a limited company.
Bridging loans
Fund property investments quickly, buy at auction or buy property not yet fit to occupy, because it needs renovating, with a bridging loan exit to sale or long term borrowing.
Commercial mortgages
Buy or remortgage business premises. Whether you are investing in a property you want a to run your own company from, or rent to commercial tenants.
Development finance
Raise funds for ground-up builds, for small or large scale projects, where you intend to develop and sell, or retain property and rent it out.